Create Your Site For Perfection, Nothing else
By: Martin Lemieux Create Your Site For Perfection, Nothing Less, Or You Lose!
By: Martin Lemieux
Many writers on the web are writing articles about how to attract visitors to your site, what about when you lose those visitors because your site wasn't up to par???
You've spent all this time on web marketing to attract more prospects to your web site but what's this, ooops, the very 1st link they click on gets a great "ERROR 404 - Not Found". What just happened to that visitor?
Did they hit "back" on their browser - 56% do
Did they try and "refresh" the page - 8% do
Did they move on and search again? - 36% did
Just like that, despite all your hard work, your new prospect is now possibly gone forever.
So what happened?
Although a very high percentage of people do hit "back" on their browser, you're still at risk of losing the 36% that are just browsing for fun, or venturing about looking for something specific.Many people who browse the web, don't actually shop for your product or service, they just happen to bounce into your website and it triggers a sale.
Create Perfection, Nothing Less:
We all need to understand this because even now, our site also has "dead links". It happens to the best of us, the key is to consistently be putting your website through testing and development. Note: I understand that there are many websites out there that never change, if your site is already perfect, congratulations! BUT ... I dare you to start creating new content for your site daily, it won't be long before you catch something off.
Perfection is a journey, not a task:
Enough said.
A lot of people get really defensive when it comes to identifying mistakes on their site. "You'll never find a mistake here", someone told me a while back. Within 5 minutes I pointed out to them a very important image that couldn't be found anymore since they moved their image folder around. They weren't impressed.
Let's Go Back A Bit...
What Happens When Your Site Is Poorly Designed? This is the #1 reason why you will either fail or succeed online. I'll repeat that, a poor design will help you fail. Bottom line. I apologize if a few of you are speechless and don't know what to do about it. Don't worry, thoughts are things??? (need to rephrase this - doesn't make sense), think of situations that may help your goal in mind.
Is your site poorly designed? Here's what visitors think...
- Hmmmm, are they still in business?
- If so, how are they doing it?
- Wow, welcome to the Mickey Mouse club
- Can I trust these guys with my personal information?
- They must be desperate
- Did they create this site 10 years ago?
- Time to update, until then, I'm gone.
You get the point. This article hasn't been a fun one but was definitely needed.
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Create Your Site For Perfection In Order To Win :
Would you like to keep all your visitors? Would you like to increase your sales? Then keep putting your website under review.
- Clean it up
- Take out the trash
- Increase your content
- Create new images
- Do something to improve your site right now.
Bottom line is no one is here to hold your hand. We can only sit back and watch to see what you feel is appropriate to present your business, present your family name and keep your honor. Improving your site brings greatness to your work. If not now, maybe later.
My Promise To You:
If you improve your entire site tonight, tomorrow will be a great day for your business. It will have undergone a well deserved face lift that brought life into the picture. You will feel better about yourself and where you are going.
How does this article tie into "Web Marketing"?
It has everything to do with it. Marketing is not only flash and dance, it's about creativity, testing, re-testing, and psychology. That's it. This entire article is about getting into your mind and the mind of your visitors to attract new business.
I hope you enjoyed the article.
About The Author:
Martin Lemieux
Smartads - President
Affordable Web Design & Web Site Marketing
http://www.smartads.info & http://www.smartads.ca
Martin's Weekly Marketing Tips: http://www.smartads.info/newsletter
Daily Web Marketing Tips: http://web-marketing.smartads.info
Entrepreneur Help Site: http://mindpower.smartads.info
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